Naiana Maia

Product Designer

Currently based in Barcelona

I’m a curious Product Designer with a continuous learning mindset, passionate about turning complex systems into intuitive experiences. Across fintech, healthcare, and other complex B2C industries, I’ve worked on both 0→1 initiatives and established products, combining UX strategy, data-informed decision making, and refined craft to solve meaningful problems and help people make confident decisions.

Booking increase

Solving search for health assistance

Oya Care Redesign

B2C Health startup focused on gynecology and fertility

Sampa+Rural

0→1 B2C Bringing visibility to the rural areas of the City of São Paulo

EDP Facilita

0→1 B2C Sustainable and conscious energy