Naiana Maia

Product Designer

Currently based in Barcelona

I’m a curious Product Designer with a continuous learning mindset, passionate about turning complex systems into intuitive experiences. Across fintech, healthcare, and other complex B2C industries, I’ve worked on both 0→1 initiatives and established products, combining UX strategy, data-informed decision making, and refined craft to solve meaningful problems and help people make confident decisions.

Increasing Booking Conversion

Improving healthcare service discovery and booking conversion

Redesigning Oya Care’s Core Experience

Rebuilding a healthcare platform focused on gynecology and fertility

Launching Sampa+Rural

0→1 platform connecting São Paulo residents with rural tourism and local producers

Building EDP Facilita

0→1 digital product helping consumers understand and reduce their energy consumption