EDP Facilita

Sustainable and conscious energy

A platform designed to raise awareness about energy consumption and provide tools to help users reduce their electricity bills.

Context

The electricity sector has been gradually shifting towards a more sustainable approach, driven by changes in consumer behavior and the growing focus on renewable energy sources.

In this context, users face the challenge of better managing their energy consumption and costs.

For EDP, the goal was to create a platform that would not only help users understand their energy usage but also encourage more efficient consumption habits. Additionally, the platform aimed to support users in making more conscious decisions, such as purchasing energy-efficient products when relevant.

Solution

We designed an awareness-driven platform that combines digital tools with physical touchpoints, allowing users to better understand and manage their energy consumption while also supporting EDP’s sales and sustainability initiatives.

Results

We proposed a platform that enables EDP’s clients to better understand their energy usage across both residential and business contexts.

The project, developed at INSITUM, delivered a complete experience across multiple touchpoints, including web and mobile.

Impact

This project positioned design as a key driver in helping users make more conscious decisions about their energy consumption.

By translating complex energy data into accessible and actionable insights, the platform bridges the gap between awareness and action — enabling users to better understand their habits and take control of their energy usage.

It also reinforces the role of digital products in supporting sustainability goals, aligning user needs with both business and environmental impact.

Team

Beatriz Varella • Project Lead
Wellington Santos • UX/UI designer
Naiana Maia • UX/UI designer
Paula Dantas • Pesquisa e branding